It’s a Wednesday night in October, and the mall belongs to Taylor Swift. The Grove, one of Los Angeles’ most popular high-end shopping centres, has been shut down all day in preparation for a very special film première. Or rather, premières. When Taylor Swift takes over a cinema, she doesn’t use one screen. She uses 13.
For some of those in attendance, tonight is their first chance to witness a multi-faceted stage spectacular they’ve previously been unable to see in person. For others, it’s an opportunity to relive what might just have been the best night of their lives. Together, they sing. They hoot and they holler. The aisles fill with dancers. “It was like being back at the tour!” says Chloe, a dedicated Swiftie who was invited to attend the screening. “I loved it so much! Taylor is always so dedicated to her fans and to her craft. All she wants to do is satisfy the fans, and she does it every single time!”
When Taylor Swift: The Eras Tour was officially released the following day, you could find perfectly satisfied Swift fans singing their hearts out at cinemas across the planet. In the US, The Eras Tour racked up $96 million in ticket sales in its opening weekend alone, smashing the previous concert film record of $73 million set by Justin Bieber’s Never Say Never back in 2010. The following weekend it held firm at top spot, beating Martin Scorsese’s Killers of the Flower Moon and in the process becoming the first concert film in history to spend two consecutive weeks at the pinnacle of the cinematic box office.
The Collected Works of Kevin EG Perry 