“If you love music, this is the place to come,” said Mikolaj Ziolkowski, the chief organiser of Heineken Open’er. We were sat backstage in a tent on the disused military airport in Gdynia, northern Poland, where his festival takes place. “Our audience prepare for the festival,” he continued. “They listen to the music and care about who’s playing. There are not too many drunk people, as you can see. It’s not a holiday, it’s a music festival.”
I smiled and nodded, but inside I was thinking: “I’m not sure this will play well in Britain.” Do people who go to festivals want to be told to take things more seriously? I’ve been to British festivals and we’re just inefficient machines for converting gallons of booze and fistfuls of drugs into piss and shouting.