Shamir greets me with a hug. He’s just finished soundchecking at London’s intimate Courtyard Theatre, where later he’ll play his first ever UK show in front of an audience peppered with label heads, music journalists and radio DJs. Armed with the bouncy, Technicolor rap of his breakthrough hit ‘On The Regular’ and the soulful strut of ‘I Know It’s A Good Thing’, one of NME’s Top Tracks of 2014, there’s a gathering consensus that Shamir just might be The Next Big Thing.
Originally published in New Bands of 2015 issue, 10 January 2015. Continue reading at NME.