How California’s Santa Ynez wine country became the hipper, cooler alternative to Napa

Making wine in California is a competitive business. While the north of the state is home to some of the most celebrated grape-growing regions in the world, in the last few years many young winemakers who’ve found themselves priced out of Sonoma and the Napa Valley have instead been flocking south to the Santa Ynez Valley. Centrally located in Santa Barbara County, this up-and-coming area has established itself as a cooler, more boutique and (somewhat) more affordable alternative to its powerhouse northern neighbours.

It helps, too, that Santa Ynez is just a couple of hours’ drive from Los Angeles. This prime location has helped the area attract a host of creatives drawn by the more relaxed pace of life and the temperate weather. The Santa Ynez Valley benefits from a geographical quirk: in California, most mountain ranges – and thus valleys – run north to south. In Santa Barbara County, however, the valleys run east to west due to shifts in tectonic plates some 20 million years ago. This means that every morning the area is cooled by a sea breeze, creating a highly desirable climate – and making it a world-class location for growing grapes like Pinot Noir and Chardonnay.

The valley comprises six hamlets, each with its own distinctive character. There’s the quaint, Danish-inspired village of Solvang; the historic town of Santa Ynez; the tiny, tasting-room-filled Los Olivos; the growing towns of Ballard and Buellton; and Los Alamos, which is steeped in real-life cowboy heritage. The way the surrounding land is used is another thing that sets the Santa Ynez Valley apart from the more well-known northern Californian wine regions.

“In Sonoma, you have farm country,” explains Daisy Ryan, executive chef and co-owner of Michelin-starred foodie destination Bell’s in Los Alamos. “Down here, it’s ranch country. That history runs deep.”

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