It’s the day before Valentine’s Day in Los Angeles, and Giftphoria founders Anthony Abaci and Nic Clar are both in their cars making sure some last-minute gifts reach their destinations. “It’s the busy season, to say the least!” says Clar with a laugh. “We’ve been running around all over the place.”
About a year ago, Abaci dreamed up the idea for the pair’s popular new website when he found himself stuck for something to buy his girlfriend’s 22-year-old cousin. “I thought: ‘Why do I never know what gifts to give these people?’” he recalls. “I know these people so well, why am I always having this problem? I wanted to try and solve it.”
Abaci’s hunt for a solution evolved into Giftphoria, a site that connects online shoppers with local small businesses and their artfully curated wares in the LA neighbourhoods of Echo Park, Silver Lake, Atwater Village and Pasadena. Soon, they’re planning to launch an app too.
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