Jerry Lorenzo: “There’s something about living in LA that is luxury”

Jerry Lorenzo may have been a late starter in the world of fashion but he’s sure as hell made up for lost time. At the start of the decade, Lorenzo was still working in sports management and struggling to find suitable clothes for one of his clients, LA Dodgers baseball star Matt Kemp. It was then that Lorenzo took matters into his own hands and decided to design them himself. His early work was such a hit that in 2013 he founded his clothing label, Fear of God. Since then he’s worked extensively with Kanye West, designed tour merch for Justin Bieber, Jay Z and Kendrick Lamar and created his own Nike shoes. It’s been a meteoric rise, but until now one thing Lorenzo never had was a shop to call his own.